the future of dtc brands starts here.

A 12-week program designed to take you from early traction to scalable repetable revenue - powered by AI, data, and execution.

  • 20%

    Avg increase in conversions

  • 52%

    Increase in repeat purchase rate

  • 138%

    Avg YoY revenue growth

  • 30%

    Boost average GMV

  • $300M+

    Collectively invested to-date

  • $2.2B+

    Follow-on investments

  • 540+

    Investments made collectively

  • 850+

    Accredited Investors & Mentors

Empowering over 600,000 brands worldwide

Why Ignite DTC?

A 12-week program designed for early-stage DTC brands ready to grow.
Backed by Pegasus’ execution-driven playbook and Shopline’s AI-powered e-commerce engine.

⌲ Fast-Track Growth – Tactical execution, not just advice. We guide you from product-market fit to repeatable, scalable revenue.

⌲ AI-Driven E-Commerce – Shopline’s machine learning & first-party data turn browsers into high-LTV customers.

⌲ LA’s Brand Ecosystem – Scale faster with access to top operators, digital commerce experts, and investors.

  • Unlike passive programs, we focus on real-world implementation—customer acquisition, AOV growth, and retention tactics.

  • Precision marketing + first-party data integration → up to 52% higher repeat purchases and 10-30% higher GMV for top-performing brands.

  • A hub for next-gen digital brands—access capital, partnerships, and high-performance GTM strategies.

ignite DTC playbook

Each week is designed to literally build a critical part of your startup. By the end of 12 weeks, you’ll have a fully operational, investor-ready startup, built for real traction.

Ignition starts now. By week 12, you’re in orbit.

  • Kick off your journey by mastering Shopline’s integrations and establishing solid e-commerce basics.

  • This chapter dives into the critical decisions every founder faces, from equity splits and team dynamics to managing personal sacrifices. Learn how to navigate these challenges with confidence, set the right foundation for your business, and avoid common pitfalls that derail startups.

  • Craft a compelling brand identity that stands apart and resonates powerfully with your target audience. Challenge your assumptions around your current ICP.

  • Drive unstoppable growth using a proven sales approach that puts your customers front and center.

  • Transform raw data into actionable insights to refine strategies and propel your brand forward.

  • Keep customers coming back with engagement tactics and loyalty programs that fuel long-term success.

  • Pricing is more than just numbers—it’s a strategic tool that can define your market position and drive growth. In this chapter, you’ll explore methods to set, test, and adapt your pricing strategy to maximize value for your customers while staying competitive in an ever-changing landscape.

  • Understand the core financial drivers of your business. This chapter breaks down how to calculate and analyze unit economics, identify key performance metrics, and use these insights to make data-driven decisions that fuel sustainable growth and attract investors.

  • Build a solid financial foundation for your startup. This chapter covers the essentials of budgeting, forecasting, and managing cash flow, empowering you to make informed decisions, plan for growth, and present a compelling financial story to investors.

  • Learn to craft a winning pitch that captivates investors and partners, showcasing your vision and plan.

  • Great startups are built by great teams. This chapter focuses on developing your leadership skills, building a strong company culture, and recruiting top talent that aligns with your vision. Learn how to attract, hire, and retain the right people to drive your business forward.

  • Unlock the secrets to successful fundraising. This chapter guides you through building relationships with investors, crafting a compelling pitch, and understanding the funding landscape. Gain the tools and confidence to raise the capital needed to scale your startup.

  • Equip yourself to handle legal intricacies, investor Q&A, and the data-room process like a pro.

About the program

who is it for?

We focus on three high-growth consumer categories where Shopline’s AI-powered e-commerce platform dominates:

• Fashion, Apparel & Footwear – Drive conversions with AI-driven personalization, social commerce integrations, and first-party data optimization.

• Health, Beauty & CPG – Enhance customer experience with automated reordering, smart loyalty programs, and dynamic upsell strategies.

• Home, Garden & Consumer Electronics – Optimize multi-channel sales with customized checkout, intelligent inventory management, and high-speed storefronts.

HOW DOES IT WORK?

Ignite DTC is a 12-week, hands-on growth sprint engineered to take brands from early traction to a scalable, repeatable revenue model. Each week, we focus on a critical growth lever:

• Customer Acquisition & Scaling Profitable CAC – Shopline’s AI-driven targeting & Pegasus’ battle-tested GTM strategies.

• Conversion Optimization & Retention – Leverage personalization & first-party data to boost LTV by up to 52%.

• Seamless Transition to Enterprise-Level E-Commerce – Migrate to Shopline’s high-performance platform with white-glove onboarding for $500K+ brands and templates & self-serve tools for early-stage brands.

WHAT YOU GET FROM IT

By the end of 12 weeks, your brand won’t just be bigger—it will be built to scale. Here’s what you walk away with:

• A High-Performance E-Commerce Infrastructure – Migration to Shopline’s next-gen AI-driven platform, with tailored onboarding based on revenue stage.

• A Data-Backed, Scalable Growth Strategy – No more guesswork—just repeatable, proven acquisition & retention systems.

• Investor-Readiness & Expansion Playbook – Direct access to funding networks and the growth frameworks investors look for before they write a check.

why did we partner with shopline?

Shopline is an AI-powered e-commerce platform built for high-growth consumer brands. With 600,000+ merchants worldwide and an average 138% YoY revenue growth, it provides the infrastructure, intelligence, and automation that today’s DTC brands need to scale.

• Faster & Smarter Than Competitors – Shopline’s native, fully integrated apps eliminate reliance on third-party plugins, making storefronts 1.8X faster than competitors like Shopify. This means:

✔️ Higher conversions with lightning-fast load speed
✔️Fewer tech headaches—everything you need is built-in
✔️ Seamless updates without compatibility issues

• AI-Driven Personalization – Leverage zero & first-party data for real-time audience segmentation, automated retargeting, and hyper-personalized customer experiences.

• Omni-Channel Commerce – Sell across online storefronts, retail POS, marketplaces, social commerce, and mobile apps—all fully integrated.

• Seamless Migration & Growth Tools – Migrate from Shopify, WooCommerce, or Magento and unlock AI-powered merchandising, loyalty programs, and high-conversion checkout experiences.


That’s why we chose Shopline—because Ignite DTC is about arming brands with the sharpest tools to dominate. Shopline’s AI-driven, high-performance infrastructure ensures our founders scale faster, convert better, and stay ahead of the competition, while Pegasus provides the strategic playbook, investor access, and hands-on mentorship to transform that infrastructure into unstoppable growth.

our commitment to your success

At Pegasus, we believe that access to world-class startup execution shouldn’t be a barrier to success.

So we made the program fee 100% REFUNDABLE!

The tuition for Pegasus Ignite DTC is 1000—but here’s the difference: it’s fully refundable. You have 120 days to complete the full 12-week program - including all modules, assignments, and mentorship sessions. If you put in the work, show up, and execute, your investment comes right back to you.

HOW TO EARN YOUR REFUND:

✔ If you’re a DTC Startup with over $500k in revenue, don’t worry— Shopline has your accountability fee covered plus a free website redesign entirely at their expense.

✔ Complete all modules, content, and assignments – because execution matters.

✔ Participate in all live mentorship sessions – because real growth happens in action.

✔ Apply for funding from Pegasus at the program’s conclusion – because we invest in founders who show up and build.


Not every brand is ready.

Are you?

Pegasus Ignite DTC powered by Shopline isn’t for everyone - it’s fro brands serious about building sustainable growth.

So if you are an early-stage DTC brand with real traction; you’re ready to optimize acquisition, conversion, and retention with data intelligence and tools designed for e-commerce; and you are looking for strategic investors to propel you to the next level of growth …

If that’s you, it’s time to take the next step.