Prior to HelloAdvisr, Ed was a Director of Simon-Kucher & Partners, a global management consulting firm with more than 30 offices worldwide and widely recognized as the global leader in pricing. He advised clients on pricing, sales effectiveness and marketing strategy while working in a range of sectors including retail/ecommerce, B2B services, consumer goods, marketplace/platform and private equity.

Previous to this, Ed was the Go-To-Market (GTM) manager for LG Electronics Europe where he worked with senior leadership across 14 subsidiaries and 20 markets to develop and implement initiatives to increase revenue and profitability growth. Ed received an MBA from Oxford University, double Masters of Science (MSc) from the London School of Economics and a BA from the University of California, San Diego.